Living Lab
DoWell True moments user experience lab
Open innovation Process
Open innovation process strategies and models for B2B and B2C
The Journey Begins
User centered design thinking
Ideation
Prioritising ideas with targeted users
Concepts
User designed concepts
Look & Feel
“Look and feel” of concepts placed before users
Prototyping
Prototypes will be tested with targeted users
Experimenting
Real life experiments in pre-launch phase
User Experience
User experience in post launch phase